Geo Fencing

publisher proximity

How Publishers can Leverage Proximity to Boost Ad Revenue

by Una Lawlor • 19th January 2016

With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging landscape. Over the past few years, many international media brands have dramatically altered their revenue models and value proposition. They have embraced data services, harnessed the experiential value of […]