in-app messaging

in-app messaging

In-App Messaging 101: How to Drive Consistent Mobile Engagement

by Una Lawlor • 25th August 2016

In today’s increasingly complex mobile marketing landscape, it is an ongoing challenge to continually build customer engagement and minimise the risk of churn. Marketers have numerous mobile engagement channels at their disposal, such as push notifications, email, message centers and in-app messaging, to reach out and connect with their audience. The problem is how do […]