location marketing

proximity retargeting

Why you should pay attention to Proximity Retargeting

by Una Lawlor • 7th April 2016

Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar store, a retail bank branch or a sports stadium. The easiest way to define proximity to a relative newcomer is to outline an example of an […]


mesh beacon

Mesh Beacons – the next wave of Location-Targeting

by Dr. Kevin Collins • 26th November 2015

The current generation of bluetooth low energy Beacons for proximity engagement (iBeacons etc.) provide brands with endless opportunities to engage customers with contextually relevant messaging. What’s more is that they can be easily deployed and managed, particularly in small to medium-scale environments. A retail outlet, for example, can place a few iBeacons in-store, add them to […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


mobile app marketing

Mobile App Marketing- 5 Key Strategies to Success

by Robbie Sexton • 15th September 2015

Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key areas you need to focus on in order to succeed:   1. Analyse your user engagement Having a clear view on what users […]


Layering Beacons in Retail: Coke’s Cinema Trial paves the way

by Una Lawlor • 3rd September 2015

Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to create a unique, individualised customer experience. Their aim was to not only communicate with customers but to remember them for re-targeting later.   According […]


ibacon vs geo

Beacons vs. Geo Fencing: What is the difference?

by Una Lawlor • 27th August 2015

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]