4 Surefire Mobile Marketing Trends to Expect in 2016
Mobile marketing is showing no signs of slowing down. Research by eMarketer revealed that mobile ad spending will surpass $100 billion in 2016, where over 50% of ad expenditures will fall under digital marketing. The United States and China are said to be the top contributors to mobile ad spending next year, accounting for nearly 62% of […]
What Is Mobile Marketing Automation?
There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]
Apple’s Mobile Payments and Proximity Purchasing using iBeacon
The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can add cash and wallets to that list. Mobile payments are garnering more attention throughout the world due to an improved user […]