proximity marketing

GDPR importance for travel industry

GDPR and its Importance for The Travel Industry

by Tommy Kearns • 27th July 2017

In recent years, there have been extraordinary changes in the purchase of travel and transport services, from consumer habits to the channels utilised. This has led to the role of traditional travel providers, from airlines to travel agencies to utility transport companies, been dramatically changed. Digital services have become the preferred consumer choice in the […]


GDPR – The Practicalities of a New Reality

by Tommy Kearns • 4th May 2017

There are now about 380 days until GDPR is ‘the new reality’ and becomes law across the EU Member States. Companies are carefully reviewing the legislation, working to understand what GDPR will mean for them as Data Controllers, Data Processors, or in some circumstances both. In this article – I’ll talk in practical terms considering the […]


Xtremepush_GDPR

Survive and Thrive in the new GDPR environment

by Tommy Kearns • 31st March 2017

There is much talk right now across many industry verticals from Financial Services and Fintech to Transport and Retail about the General Data Protection Regulation (GDPR) Many articles reference the significant fines of 4% of annual global turnover or €20 million, whichever is greater. Lots of references are being made to Customer Consent, The Right […]


beacons shopping mall

How Beacons will revolutionise the Shopping Mall Experience

by Una Lawlor • 28th July 2016

Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers in a relevant and contextual manner, using beacons, not only drives primary revenue sources, such as retail sales, food and beverage purchases but it also greatly enhances […]


proximity retargeting

Why you should pay attention to Proximity Retargeting

by Una Lawlor • 7th April 2016

Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar store, a retail bank branch or a sports stadium. The easiest way to define proximity to a relative newcomer is to outline an example of an […]


airport proximity marketing

6 Ways Airports can make the most of Proximity Marketing

by Una Lawlor • 12th January 2016

Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate answers, it’s critical for travel brands to leverage mobile to addresses the key concerns of their target audience. Where the key challenge lies is timing. How can airports ensure […]


mesh beacon

Mesh Beacons – the next wave of Location-Targeting

by Dr. Kevin Collins • 26th November 2015

The current generation of bluetooth low energy Beacons for proximity engagement (iBeacons etc.) provide brands with endless opportunities to engage customers with contextually relevant messaging. What’s more is that they can be easily deployed and managed, particularly in small to medium-scale environments. A retail outlet, for example, can place a few iBeacons in-store, add them to […]


ibacon vs geo

Beacons vs. Geo Fencing: What is the difference?

by Una Lawlor • 27th August 2015

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]