publishing

5 Reasons why the App Inbox is the Perfect companion to Push Messaging

by Una Lawlor • 14th July 2016

Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have chosen to opt in for notifications. This is why the in-app inbox provides a huge engagement opportunity for marketers and […]


publisher proximity

How Publishers can Leverage Proximity to Boost Ad Revenue

by Una Lawlor • 19th January 2016

With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging landscape. Over the past few years, many international media brands have dramatically altered their revenue models and value proposition. They have embraced data services, harnessed the experiential value of […]