push notifications

Web Push Notifications

What is Web Push?

by Robbie Sexton • 12th May 2016

Web Push Notifications are a brand new channel for engaging Mobile and Desktop web visitors as they browse and interact with a brand’s website. They are essentially clickable notifications that are sent by the website directly to the browser of their subscribers. Up until now, it’s been difficult for brands to build meaningful relationships with […]


push notifications

How to Convince your App Users to Opt In for Push Notifications

by Una Lawlor • 18th February 2016

Push messaging is a vital component of strategic app marketing. It’s what allows you to directly reach and re-engage your users even when they are not using your app. What’s more, users who opt in for notifications are four times more engaged with apps and are twice as likely to be retained than opted-out users. […]


airport proximity marketing

6 Ways Airports can make the most of Proximity Marketing

by Una Lawlor • 12th January 2016

Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate answers, it’s critical for travel brands to leverage mobile to addresses the key concerns of their target audience. Where the key challenge lies is timing. How can airports ensure […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


mobile app marketing

Mobile App Marketing- 5 Key Strategies to Success

by Robbie Sexton • 15th September 2015

Increasing app retention and driving engagement of app users is essential for any brand or company if they are serious about developing an effective mobile app marketing strategy. Here are 5 key areas you need to focus on in order to succeed:   1. Analyse your user engagement Having a clear view on what users […]


The Days of Hitting and Hoping as a Marketeer are Gone

by Tommy Kearns • 9th July 2015

We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]


Engagement through in-app push notifications is a key driver of app retention

by xtremepush • 31st October 2014

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]


Abandoned carts and push notifications

by xtremepush • 29th October 2014

Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile users are window shopping. They are on the go looking to be persuaded. Invariably six in ten shoppers who place items in […]


The Power of Mobile App Push Notifications

by xtremepush • 9th October 2014

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]


What are Push Notifications?

by xtremepush • 2nd May 2014

A push notification is the most direct way app owners, brand, marketing or mobile managers can send information and engage with their app user. Apple enabled push notifications with iOS 3 in 2009. Simply put an app owner sends a message to APNS which then forwards the notifications from their servers to the app. With […]