Retail

Why Airlines should use Push notifications

Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy

by Lauren McClean • 20th December 2017
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. What are Push Notifications? Marketing today is all about capturing the consumer at the right time with the right [...]

Web push notifications for retailers

The Importance of Web Push Notifications for Retailers

by Lauren McClean • 15th November 2017
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages. Notifications can be delivered when the user is on the website or more effectively when they have left the website and are browsing elsewhere. This [...]

GDPR importance for travel industry

GDPR and its Importance for The Travel Industry

by Tommy Kearns • 27th July 2017

In recent years, there have been extraordinary changes in the purchase of travel and transport services, from consumer habits to the channels utilised. This has led to the role of traditional travel providers, from airlines to travel agencies to utility transport companies, been dramatically changed. Digital services have become the preferred consumer choice in the […]


GDPR – The Practicalities of a New Reality

by Tommy Kearns • 4th May 2017

There are now about 380 days until GDPR is ‘the new reality’ and becomes law across the EU Member States. Companies are carefully reviewing the legislation, working to understand what GDPR will mean for them as Data Controllers, Data Processors, or in some circumstances both. In this article – I’ll talk in practical terms considering the […]


Xtremepush_GDPR

Survive and Thrive in the new GDPR environment

by Tommy Kearns • 31st March 2017

There is much talk right now across many industry verticals from Financial Services and Fintech to Transport and Retail about the General Data Protection Regulation (GDPR) Many articles reference the significant fines of 4% of annual global turnover or €20 million, whichever is greater. Lots of references are being made to Customer Consent, The Right […]


beacons shopping mall

How Beacons will revolutionise the Shopping Mall Experience

by Una Lawlor • 28th July 2016

Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers in a relevant and contextual manner, using beacons, not only drives primary revenue sources, such as retail sales, food and beverage purchases but it also greatly enhances […]


5 Reasons why the App Inbox is the Perfect companion to Push Messaging

by Una Lawlor • 14th July 2016

Push notifications are a great way of interacting with your most valuable app users and driving them back into the app to complete key actions. But their reach is ultimately limited to users who have chosen to opt in for notifications. This is why the in-app inbox provides a huge engagement opportunity for marketers and […]


proximity retargeting

Why you should pay attention to Proximity Retargeting

by Una Lawlor • 7th April 2016

Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar store, a retail bank branch or a sports stadium. The easiest way to define proximity to a relative newcomer is to outline an example of an […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


Layering Beacons in Retail: Coke’s Cinema Trial paves the way

by Una Lawlor • 3rd September 2015

Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to create a unique, individualised customer experience. Their aim was to not only communicate with customers but to remember them for re-targeting later.   According […]