wearable tech

mobile marketing trends

4 Surefire Mobile Marketing Trends to Expect in 2016

by The Tech Fairy • 6th October 2015

Mobile marketing is showing no signs of slowing down. Research by eMarketer revealed that mobile ad spending will surpass $100 billion in 2016, where over 50% of ad expenditures will fall under digital marketing. The United States and China are said to be the top contributors to mobile ad spending next year, accounting for nearly 62% of […]


Wearables 2016: The future of Mobile Marketing & Analytics

by Una Lawlor • 10th September 2015

The worldwide wearables market grew 223.2% in the second quarter of 2015, according to a recent study by IDC. As part of the growing phenomenon of the iOT (Internet of Things), smartwatches, such as the Apple Watch, are set to overtake the Fitbit as the most in-demand wearable device. But what are the benefits and […]

Consumer Wearables, Beats by Dre and Google Glasses

by xtremepush • 20th May 2014

Consumer wearables are hot this season and are expected to become a “must have” for consumers over the next several years. The “wearable technology” group encompasses several types, including fitness monitors, activity trackers and smart clothing. Wearables can include smart watches, fitness bands, glasses along with smart bras, smart t-shirts, wearable cameras and more recently […]