Customer Data Platform

Unify your customer data sources in real time and deliver truly personalised experiences at every stage of the lifecycle. 

What is a Customer Data Platform (CDP)?

A Customer Data Platform ingests data from multiple sources and creates comprehensive customer profiles for analysis, decisioning and activation.
It’s a marketer-friendly solution for understanding your customers and delivering relevant, win-win communications at scale.

Real-time accuracy

Our CDP tracks each customer’s behavioural, transactional and preference data in real time, updating their profiles instantly so your campaigns are always accurate.

Single Customer View

Intelligent identity resolution software tracks customers across each device they use for a true Single Customer View. Data is automatically cleaned and deduplicated as necessary.

No more silos

A CDP centralises all of your data, eliminating silos and ensuring that it’s always accessible and ready for action. Our platform is compatible with all data types and integrates seamlessly within your ecosystem.

What kinds of data does a CDP collect and unify?

  • Transactional (online and in-store)
  • Behavioral (on-site and in-app)
  • Preference (content and channels)
  • Subscription (marketing permissions)
  • Interactions (received, opened, clicked etc)
If you’re collecting it, then our CDP can store, sort and prepare it for use!

What is the value of a CDP?

Across every industry, CDPs are used to drive results at each stage of the customer lifecycle. Create your ideal audience segments and automate personalised messages to be delivered in real time or as part of a scheduled campaign.

A CDP simplifies the challenge of orchestrating impactful, multichannel and multi-step journeys. With our next-best-action decision engine you can ensure that the customer always gets the right message, at the right time.

  • Reduce customer churn

Identify customers who are likely to churn and intervene before it’s too late. Combine recent behavioural data with historical transactional data to determine the next course of action to re-engage with them and jump-start the relationship.

  • Increase wallet-share

Deliver hyper-personalised content and offers that drive revenue and increase engagement. Capitalise on cross-sell and upsell opportunities with predictive analytics and keep moving the needle for your brand.

  • Encourage customer loyalty

Happy customers are loyal customers. Regular, meaningful and relevant experiences will strengthen your relationship with your customers and encourage them to stick around for longer.

 

Why choose the Xtremepush CDP solution?

Our specialist CDP team has over 20 years’ experience developing bespoke data management systems for some of the world’s most recognised brands and organisations.

We’ll work closely with you to identify a solution that fits your needs and helps you to execute your core business objectives.

  • Seamless integration with 3rd party tools (CRM, B.I., point solutions etc)
  • World-class onboarding and attentive customer support
  • Deep segmentation capabilities for advanced targeting
  • A.I.-driven decisioning and predictive analytics
  • Scalable, enterprise-grade platform that can grow with you

FAQs

Do I need to be using Xtremepush’s engagement modules in order to use the CDP?

No, our CDP solution is available as a standalone product. Our engagement platform is completely modular and it is possible to replace your existing channel vendors with Xtremepush over time if you wish. 

Why are CDPs so popular right now?

The era of multichannel marketing, driven by the changes in modern consumer behaviour, has created an overwhelming amount of data that is generated and collected across a wide range of channels. Overwhelmed by this data or simply unable to use it, brands default to generic, non-personalised campaigns. CDPs are regarded as the most effective way to unify and present this data at an individual customer’s level. This is the so-called Single Customer View, which makes the goal of personalisation at scale achievable.

Is there an advantage to a single, combined CDP and engagement platform?

Yes, there are many advantages to using a one platform-style solution like Xtremepush. At a basic level, the cost-saving implications of reducing the number of vendors and systems in your tech stack is significant. It also means that there are fewer account managers, integration and support teams and so on to deal with. 

The consolidation of these capabilities allows you to execute data-driven, personalised multichannel campaigns without the need to integrate additional point solutions. Your engagement channels and data store are in constant communication with one another, allowing for real-time customer experiences that are always relevant.

How does a CDP compare to a CRM system?

CRM systems are typically built to handle only transactional data and are more commonly used by sales teams. CRM systems also tend to have limited integration capabilities. CDPs can ingest a much wider variety of data types and integrate well with other tools.

The consolidation of these capabilities allows you to execute data-driven, personalised multichannel campaigns without the need to integrate additional point solutions. Your engagement channels and data store are in constant communication with one another, allowing for real-time customer experiences that are always relevant.

How does a CDP compare to a DMP?

DMPs primarily collect anonymous third-party data for use in targeted advertising campaigns. CDPs are suitable for collecting richer, first-party data.

How does a CDP compare to a Data Warehouse?

Data Warehouses are not designed to be used by marketers. They are more commonly used by I.T. teams as master data storage systems and do not facilitate campaign activation. CDPs are marketer-friendly and the purpose is to organise and prepare data for use in personalised campaigns.

Interested in learning more about our customer data platform?

Get in touch.

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