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Case study

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How Funstage (Greentube-Novomatic) are using Xtremepush to expand user reach and increase LTV by 199.4%

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Who is Funstage (Greentube-Novomatic)?

Funstage (Greentube-Novomatic) is a leading publisher of social casino apps, providing immersive gaming experiences to millions of players worldwide. They specialise in mobile and web-based casino-style entertainment, constantly innovating to keep their offerings fresh. Their most famous apps include Bloom Boom Casino, Diamond Cash Slots, GameTwist, Gaminator and Slotpark.

Their players are casino enthusiasts with high expectations for seamless experiences in a social, risk free environment, so personalisation and engagement are key to keeping them active and entertained.

For this story, Simon Leloup, Head of Marketing and Operations, reflects on a seven-year partnership with Xtremepush and how their collaboration on the Huawei program boosted engagement rates, improved retention metrics, and delivered a seamless player experience across platforms.

Funstage (Greentube-Novomatic) and Xtremepush:
7 years and counting

Funstage (Greentube-Novomatic) were looking for a tool that was easy to implement and use by:

Improving player retention

through personalised, multichannel engagement

Automating and optimising CRM campaigns

for efficiency and impact

Scaling push and in-app messaging

while maintaining high engagement rates
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"Xtremepush has been a game-changer in our player engagement strategy."

For Funstage (Greentube-Novomatic), Xtremepush provided the perfect solution to help execute targeted, data-driven engagement strategies while seamlessly integrating with their existing systems

 

Simon notes the key benefits:

Intuitive interface

We can focus our efforts on actual campaign optimisation with an easy-to-use platform for efficient campaign management

Straight forward project setup

With our multitude of apps we enjoy the capacity to quickly setup multiple projects

Advanced segmentation & personalisation

We can create highly relevant experiences based on player behavior

Omnichannel capabilities

We reach players via push and in-app messaging ensuring the right message at the right time

Real-time analytics

Allows us to continuously test, optimise, and improve our campaigns

Efficient customer support

We have the insurance that our questions will be answered promptly, and issues will be resolved fast
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“Xtremepush has been a critical partner in our CRM and engagement strategy. Your platform is powerful, flexible, and easy to use, and your team is always supportive and proactive.”

Spotlight on the Huawei Program 

The Challenge:

Faced with the growing Huawei user base and the rise in popularity of their AppGallery, Funstage (Greentube-Novomatic) wanted to: 
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expand their reach to non-Google Play Store users

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ensure a seamless CRM experience for Huawei players

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implement push notifications & engagement strategies that work outside of the traditional Android ecosystem

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increase the LTV of their Huawei users by boosting their engagement

1-Mar-04-2025-01-19-52-9615-PM
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“One of our biggest challenges was maintaining engagement for Huawei users without access to push notifications”

The ask:

They approached Xtremepush for an alternative solution that would allow them to:

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Deliver push notifications effectively on Huawei devices

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Maintain the same level of CRM automation and segmentation

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Ensure a smooth player experience across platforms

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The Solution: Integrate a Huawei-compatible push solution 

Thanks to Xtremepush, Funstage (Greentube-Novomatic) were able to to integrate a Huawei-compatible push solution, allowing them to:
 
Implement AppGallery push notifications 
 
Ensure real-time message delivery without relying on Google services
 
Adopt our CRM segmentation and automation to include Huawei players seamlessly 
 

Technical Support   

The Cordova implementation facilitated the seamless integration of the Xtremepush solution with minimal effort. 
 

“Your team provided excellent technical support and strategic guidance, helping us launch smoothly and optimise over time”

Targeted Real-Time Engagement and Retention Campaigns

 This program has been running for two years now, and the Funstage (Greentube-Novomatic)  team has used it in various ways such as:
 
Personalised push campaigns for Huawei players based on in-game behavior
 
Retention-driven automations (e.g., re-engagement after inactivity)
 
Event-based messaging for promotions, bonuses, and seasonal offers
 
A/B testing of different engagement strategies to maximize impact
 
 Notably, Huawei-compatible push notifications were essential for retaining their non Google players.

The Results

Here are some of the key highlights and results Funstage (Greentube-Novomatic) has achieved through our partnership on this program

 

9% increase in Huawei users average Future Value

50% Push Opt-in rates

199.4% higher average LTV for users receiving Xtremepush notifications compared to opt-outs

Seamless player experience across platforms, improved retention metrics and increased engagement rates for Huawei users

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"Xtremepush has played a crucial role in helping us adapt to industry changes and expand our reach. Your ability to integrate with alternative platforms like Huawei AppGallery shows your forward-thinking approach. We look forward to continuing this strong partnership and driving even more engagement in the future!"

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Simon Leloup

Head of Marketing and Operations. Funstage (Greentube-Novomatic)

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