Turn your app into a powerful conversion channel 

In-app messaging improves user engagement by providing timely, personalised messages that resonate with users. Through automated journeys, you can interact effectively with users, guiding them through new features, offering help, or highlighting important updates. As a result, users feel valued and engage more deeply with the app, increasing in-app activity and satisfaction.

Definitely! In-app messaging is an excellent tool for collecting zero-party data and user feedback. Using custom templates and forms within the app, you can gather insights directly from users about their preferences, experiences, and suggestions. This valuable information can be used to refine the app, tailor content, and ensure that future updates align with user needs, thereby improving the overall app experience.

In-app messaging plays a crucial role in delivering a seamless, connected experience across devices. Leveraging data from the Single Customer View, you can provide content and offers in the app that are relevant to the user’s actions and behaviour across other platforms. For instance, if a user abandons a cart on a desktop, you can send a notification or message on their mobile app to remind them or offer assistance, ensuring continuity in their customer journey.

In-app messaging is key to an effective onboarding process for new users. It allows you to guide users through the app, highlighting key features and providing helpful tips. This can include welcome messages, product tours, and trigger-based prompts that appear at just the right time to assist users as they navigate the app. A well-designed in-app messaging campaign during onboarding can significantly enhance the user's understanding and appreciation of the app, leading to higher retention rates.

In-app messaging is a vital component of an omnichannel marketing strategy. It works in tandem with other channels like email and mobile push notifications to create a cohesive user experience. For example, email prompts can drive app installations, and once the user is on board, in-app messages and push notifications can be used to increase engagement, registrations, and app usage. As a result of this integrated approach, your messaging will be consistent across all channels, maximizing the impact of your marketing efforts.