.svg){kind=small}
Case study
Gamification
How kwiff are using Xtremepush’s Gamification Capabilities to drive Player Loyalty and Engagement
Who are kwiff?
kwiff is a sports and casino betting app that challenges the industry with its innovative approach.
As the company continues to grow rapidly throughout the industry and continues to innovate, their CRM team needed new ways to improve loyalty and engagement with their platform.
This is where Xtremepush’s XP Gamify solution came into play.
In this story, Joanna Beaton, Director of Retention at kwiff, shares how Xtremepush helped them achieve their business needs with the use of XP Gamify. As a result, they could execute on their new strategy that led to increasing player retention and loyalty.
The ask:
When apparoaching Xtremepush for a solution, this is what was set out for them to achieve:
Improve Player Retention Rates
Increase Company Turnover
Increase Loyalty
Reduce cost
.png)
.svg)
“These are the main things we like to keep an eye on as a CRM team, so it’s important that any solution we use helps us improve these points as much as possible”.
.jpg)
XP Gamify in Action
Kwiff is already seeing great results after just a few days of using F2P games, signaling an exciting future ahead for both the company and its players.
“From the initial tests, we have seen that the Gamification offering is very popular with our players and increases our main KPIs in ways we simply don't see in other more traditional campaigns”
One particular campaign that kwiff have been running is their “12 days of kwiffmas”. This is a really good example of how you can use F2P games in seasonal campaigns to engage your players in a fun and festive way!
.png)
Campaign Overview
This campaign ran for 12 days leading up to Christmas Eve and gave their players the opportunity to spin a daily wheel where they had they could win a special prize to be used within 24 hours.
The purpose of this campaign was to create an engaging experience with players through the use of one of Xtremepush’s F2P games and give players a reason to come back every day. This led to a significant increase in player engagement and retention.
“With 12 Days of Kwiffmas, we expect that players will engage more with our site, with the hope that this will be seen in our active numbers during the campaign period, converting into further increased activity.”
Oddschecker increased engagement rates and campaign success with Xtremepush.
