Guide: The multichannel playbook for the digital lottery industry
How to keep players engaged and informed through personalised multichannel engagement
We’ve put together this guide to demystify multichannel campaigns and show you what’s possible. Everything in it is based on our practical experience of working with the leading global brands in the digital lottery industry. It contains actionable advice that will help you acquire, engage and retain more players.
It looks in-depth at a number of industry-specific use cases designed to help you execute core business goals.
Download the playbook now to learn:
- How to increase registrations and first deposits both in-app and on your website
- How to increase play frequency and wallet-share amongst your active players
- How to promote big draws and cross-sell new games
- How to re-engage churned and inactive players
- How to alert players in real-time