Build landing pages that convert

Microsites are distinct from the main company website and traditional landing pages in their purpose and structure. Unlike a primary website that offers comprehensive information about a company, microsites are dedicated to a specific campaign, product launch, or event. They provide focused content targeting specific buyer personas, making them more effective for generating leads and building brand awareness. Microsites typically have their own domain or subdomain, offering a more tailored experience than a single web page or a section of the main site.

Microsites are highly effective for targeted marketing campaigns as they allow for greater customization and personalization. They enable marketers to create content that resonates with specific buyer personas, enhancing customer engagement and conversion rates. Microsites also offer the flexibility to experiment with different branding and messaging, separate from the corporate website, making them ideal for testing new marketing strategies and generating interest in a focused manner.

The Visual Editor simplifies the process of creating microsites by offering a What You See Is What You Get (WYSIWYG) interface. This tool allows marketing teams to drag and drop elements, creating professional-looking pages without the need for web development skills. It ensures that microsites align with brand guidelines while providing the flexibility to customize and experiment with different designs and layouts.

Yes! Microsites can be seamlessly integrated into an omnichannel marketing strategy. Through combining microsites with other channels like email and push notifications, businesses can drive targeted traffic to these sites. With this integration, you get a consistent and cohesive customer journey, leveraging multiple touchpoints to convert more users and funnel them effectively through the sales process.

Custom forms on microsites are a powerful tool for lead generation and data collection. They enable businesses to collect zero-party data directly from potential customers, providing valuable insights for personalization and targeted marketing. These forms can be tailored to capture specific information, expanding the player base and feeding data back into the Customer Data Platform (CDP) for immediate activation and use in future campaigns.