Free-to-play games have evolved from fun add-ons to serious engagement drivers. But here’s the real shift operators are making today: F2P works best when it’s fully integrated with your CRM, not

Safer Gambling Week is a reminder that responsibility and engagement don’t compete with each other. The operators leading the way today are the ones using technology to make safer play an active,

Imagine a lottery that doesn’t disappear between draws. Lotteries live by a simple rhythm: Build anticipation to the draw, draw and repeat week over week. In this framework, engagement peaks once and

F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails

For years, AI has been pitched as the great transformer of CRM, promising smarter campaigns, faster insights and less manual work. But for most CRM teams, the reality has been underwhelming,

We’re Not Just Watching the Shift, We’re Building It There’s a lot of noise in iGaming right now. AI, automation, machine learning, all great ideas, all promising innovation. But let’s be honest: