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Consumer behavior
Oct 14 2025
4 min
The Real ROI of Free-to-Play Games: From Giveaways to Growth Engine
F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails
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Oct 6 2025
4 min
Are You Agentic-Ready? Shifting Your CRM Mindset
For years, AI has been pitched as the great transformer of CRM, promising smarter campaigns, faster insights and less manual work. But for most CRM teams, the reality has been underwhelming,
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Jul 16 2025
3 min
The CRM Rethink: Why Smarter Systems, Not Tools, Will Define the Next Era of iGaming
We’re Not Just Watching the Shift, We’re Building It There’s a lot of noise in iGaming right now. AI, automation, machine learning, all great ideas, all promising innovation. But let’s be honest:
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Blog post
May 27 2025
4 min
Insights from XPert Summit 2025: AI, Automation and Gamification Redefining the Player Experience
Insights and Takeaways from XPert Summit 2025 We just wrapped up our flagship customer event of the year at Xtremepush, XPert Summit 2025. The day itself was filled with loads of insights from
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Blog post
Feb 6 2025
5 min
$uper Bowl 2025: A Game of Inches but a World of Numbers
Every year the phenomenon of the biggest football game of the year never fails to hit the mark. It continues to redefine the boundaries of sports. It is a spectacle in itself and its cultural impact
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Gaming
Dec 3 2024
4 min
Life at XP with Will Morris
Can you tell us what motivated you to join Xtremepush, and anything that stood out to you during the interview / hiring process? Having spent all of my career to date in sports betting, I have seen
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