RTÉ was looking for a service provider who could help its team to deliver personalised, automated and multichannel campaigns. The principle objective was to increase user engagement and drive repeat visitors to its online properties through individually relevant, real-time messages.
The solution needed to be marketer-friendly, allowing RTÉ’s editorial team to be self-sufficient in the creation and execution of day-to-day campaigns, without much assistance from its technical team.
5.5% growth
RTÉ’s total addressable user base has grown by 5.5% across key engagement channels
Record volumes
RTÉ has achieved record volumes of daily traffic to its properties thanks to real-time and automated campaigns
Raidió Teilifís Éireann is a semi-state company and the national public service broadcaster of the Republic of Ireland, founded in 1960. It both produces programmes for television, radio and the internet. RTÉ.ie is the home of its online activities, delivering news, sports, and entertainment services to users nationally and internationally.
Olivia Ó Dochartaigh, Marketing Manager, RTÉ
“With Xtremepush powering our online engagement campaigns, we have been able to significantly increase the number of return visitors to our website and apps through a variety of channels. In particular, the breaking news alerts have been a vital way for us to connect with our audience and keep them updated about the latest events. The ease of the tool has also enabled us to create bespoke campaigns based on audience needs and monitor performance throughout”
