Xtremepush is a CRM and loyalty marketing platform powered by a built-in real-time CDP. It unifies customer data, omnichannel campaigns, predictive AI, F2P gamification, and loyalty marketing in one data layer, purpose-built for sports betting and gaming operators.

How is Xtremepush different from Optimove or Braze?

Unlike Optimove or Braze, Xtremepush combines CRM, CDP, gamification, and loyalty natively in one platform with one data layer. There is no need to integrate multiple vendors. Data ingestion happens in milliseconds rather than daily batches, onboarding takes 6-8 weeks instead of 2-3 months, and every operator gets a dedicated account manager with free onboarding.

What industries does Xtremepush serve?

Xtremepush primarily serves the sports betting and gaming industry. The platform also serves operators in banking, retail, and eCommerce. Customers include FanDuel, Fanatics, BetMGM, William Hill, Superbet, Kwiff, and Caliente.

How does Xtremepush handle real-time player data?

Xtremepush ingests data from PAM backends via API or Kafka and from frontend SDKs simultaneously, all in milliseconds. Backend sends transactional data like bets placed and deposits, while the SDK captures behavioral data like funnel drop-off and in-session actions. This enables same-session triggers that batch processing systems cannot match.

InfinityAI is Xtremepush's predictive AI layer that shifts CRM from reactive to proactive. It predicts player churn across 7, 14, 28, 90, and 180 day horizons, models tier progression, and scores responsible gambling risk. Unlike black-box competitors, InfinityAI is transparent and shows why it made each recommendation.

What gamification features does Xtremepush offer?

XP Gamify provides native free-to-play games including spin wheels, scratch cards, and pick-me games for acquisition, retention, VIP engagement, and reactivation. Games deploy via iframe on operator properties. Sun Bingo saw a 30% increase in active players within 2 weeks of launching the spin wheel, and Superbet uses a daily spin wheel at midnight as a retention mechanic.

Blog

Platform overview

What is Xtremepush

Discover the most advanced customer engagement solution

Integrations

Explore our integrations library

Documentation

Comprehensive guides and references

AI, Insights and Loyalty

XpertOS

AI-native operating system for regulated customer engagement

XP Loyalty

Reward what matters with real-time loyalty mechanics.

InfinityAI

Prevent player chum, identify VIPS.....

Gamification

Gamify customer experiences to increase engagement, conversion and loyalty.

Business Intelligence

Turn your data into a strategic advantage

All Articles

Category

Author

Sep 11 2026

14 min

VIP retention strategies for UK online casinos in a post-reform market

Updated September 11, 2026 TL;DR: Industry reports suggest formal VIP schemes at UK sports betting and gaming operators declined sharply after regulatory reforms introduced in October 2020, though

Sep 11 2026

15 min

Real-time player engagement vs batch processing: Impact on UK casino loyalty effectiveness

Updated September 11, 2026. TL;DR: UK online casino operators face a dual challenge: remote gaming duty rose to 40% on 1 April 2026, and regulators increasingly expect in-session display of player

Sep 11 2026

12 min

Building compliant tier programmes: a framework for UK casino loyalty schemes

Updated September 11, 2026 TL;DR: UK casino operators face a new cost pressure on tier design: Remote Gaming Duty rises to 40% from April 2026. A compliant UK casino loyalty tier programme now

Sep 11 2026

14 min

Responsible gaming integration in casino loyalty programmes: A compliance guide

Updated September 11, 2026 TL;DR: Casino operators face severe regulatory penalties when loyalty marketing reaches self-excluded players. This guide outlines how to integrate real-time player

Sep 11 2026

13 min

Casino loyalty programme integration guide: Connecting to your tech stack

Updated September 11, 2026 TL;DR: Casino loyalty programme integration fails when loyalty, CRM, and player data sit in separate systems that sync overnight. Batch processing creates 12 to 24 hour

Sep 4 2026

15 min

Common AI agent mistakes in CRM and how to avoid them

Updated September 4, 2026 TL;DR: This guide covers five common AI agent mistakes in CRM: over-relying on AI without human oversight, feeding agents dirty data, overestimating AI autonomy,

All posts Next

Platform overview

What is Xtremepush

Integrations

Documentation

AI, Insights and Loyalty

XpertOS

XP Loyalty

InfinityAI

Gamification

Business Intelligence

Omnichannel Experiences

CDP

Consent Management

Industries

iGaming

eCommerce

Finance

Publishing

Success Stories

Customer Stories

XP PARTNERS

Partners

Solution Partners

Technology Partners

News and insights

Media

Blog

Downloads

Resources

Videos

Podcasts

Events

Demo

See it in action

Book a demo

Contact

Get in touch

Get Support

All Articles