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                      Oct 14 2025
                    
                    
                      4 min
                    
                  
                  The Real ROI of Free-to-Play Games: From Giveaways to Growth Engine
                
                
                  
                  F2P games are one of the smartest and most efficient data acquisition engines your CRM can have. Traditional offers aren’t always enough to drive retention. Operators could send 10,000 emails
                  
                
                
               
              
                      
                      Oct 6 2025
                    
                    
                      4 min
                    
                  
                  Are You Agentic-Ready? Shifting Your CRM Mindset
                
                
                  
                  For years, AI has been pitched as the great transformer of CRM, promising smarter campaigns, faster insights and less manual work. But for most CRM teams, the reality has been underwhelming,
                  
                
                
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                      Jul 16 2025
                    
                    
                      3 min
                    
                  
                  The CRM Rethink: Why Smarter Systems, Not Tools, Will Define the Next Era of iGaming
                
                
                  
                  We’re Not Just Watching the Shift, We’re Building It There’s a lot of noise in iGaming right now. AI, automation, machine learning, all great ideas, all promising innovation. But let’s be honest:
                  
                
                
               
              
                      
                      May 27 2025
                    
                    
                      4 min
                    
                  
                  Insights from XPert Summit 2025: AI, Automation and Gamification Redefining the Player Experience
                
                
                  
                  Insights and Takeaways from XPert Summit 2025 We just wrapped up our flagship customer event of the year at Xtremepush, XPert Summit 2025. The day itself was filled with loads of insights from
                  
                
                
              