Apps

Google Play Store accept sports and betting apps

Google to open Play Store to Gaming and Sports Betting Apps

by Susan Moran • 21st July 2017

Reports from iGaming Business suggest that the Google Play Store will accept gaming and sports betting Android apps in the UK,  and some other markets later this year. The Play Store serves millions of Android users worldwide and is expected to end its restrictions in the UK, France and Ireland, according to reports from gambling […]


ibacon vs geo

Beacons vs. Geo Fencing: What is the difference?

by Una Lawlor • 27th August 2015

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]


The Days of Hitting and Hoping as a Marketeer are Gone

by Tommy Kearns • 9th July 2015

We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]


Engagement through in-app push notifications is a key driver of app retention

by xtremepush • 31st October 2014

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]


Why a Mobile Marketing Strategy is essential this Christmas

by xtremepush • 21st October 2014

The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic accounted for 48 % of all online traffic, with a notable growth in Mobile sales accounting for 29 % of all online sales, up […]


5 Industries iBeacon has taken off in

by xtremepush • 15th October 2014

iBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an iBeacon. Although retail was one of the very first industries to utilize iBeacon, the airline industry is another area where iBeacon is, along with […]


The Power of Mobile App Push Notifications

by xtremepush • 9th October 2014

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]


iOS 8 triggers changes to Location Notifications

by xtremepush • 30th September 2014

Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable notifications and widgets. To dig a little deeper into the update, location services have also been updated. The location services update to iOS 8 has tremendous […]


Top Ten Irish Apps in 2014

by xtremepush • 23rd September 2014

Irish Apps have come a long way. Four years ago the top ten favourite Irish Apps as announced by joe.ie in 2011, included a Carlow Weather App. According to the reviews of the App “We’ve never seen a weather app with such a distinctive focus on one particular area, especially Carlow.” The TV3 App came […]


Mobile trends happening right now in the World Cup!

by xtremepush • 27th June 2014

Every four years there is a very special moment in which the whole planet forgets its differences and unites in its love for the world’s most popular sport, football. A moment so powerful that millions of people come together to hope, believe and rise as one. A moment so powerful that men admit to shedding […]