audience targeting

ibacon vs geo

Beacons vs. Geo Fencing: What is the difference?

by Una Lawlor • 27th August 2015

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]


5 Tips to Optimise your new Twitter layout

by xtremepush • 28th April 2014

Visual content is dominating the social media revolution and if you are not prepared for the visual content revolution, you may be left in the dust.  Facebook has turned its walls into timelines. Instagram became so popular that Facebook bought it for one billion buckaroos. And Pinterest, the online photo scrapbooking site, is now the […]


Why Retailers Need to Jump on the iBeacon Bandwagon

by xtremepush • 16th April 2014

You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re  in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon is hardware that emits low energy Bluetooth signals which allows push notifications to be sent to mobile applications. […]


Donate to Unicef by putting your mobile device down

by xtremepush • 7th March 2014

Mobile phones are very much joined to the hip, eyes, ears and most prominently thumbs of the average person. A key question for organisations in the mobile first world where we search, click and move on in a matter of seconds is how to create a level of stickiness through engaging and compelling mobile content. […]


Context is King in Mobile Marketing

by xtremepush • 26th February 2014

The mobile phone has become an extension of the consumers self, habitually they have their devices at arm’s length; with 91 % of smartphone owners admitting to this and  ‘feeling naked’ without their devices, the opportunities for marketing through this medium has never been more advantageous. People consume content from their mobile phones almost every […]


How iBeacons will Revolutionise Mobile Engagement

by xtremepush • 19th February 2014

What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6 billion Smartphone subscriptions by the end of 2019. iBeacon technology pinpoints where a customer is with precise accuracy down to a meter. […]