customer

Why Airlines should use Push notifications

Push Notifications: Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy

by Lauren McClean • 20th December 2017
The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. What are Push Notifications? Marketing today is all about capturing the consumer at the right time with the right [...]

Web push notifications for retailers

The Importance of Web Push Notifications for Retailers

by Lauren McClean • 15th November 2017
Web Push Notifications are a unique communication channel that allows a company to send messages directly to customers via their browser on both smartphones and desktops through Web Push Messages. Notifications can be delivered when the user is on the website or more effectively when they have left the website and are browsing elsewhere. This [...]