email marketing

GDPR Email Marketing

GDPR and what it means for Email Marketing

by Lauren McClean • 9th November 2017
From the 25th of May 2018, the new General Data Protection Regulation (GDPR) will have a direct impact on any business or organisation that uses personal data belonging to EU citizens. If you use email marketing for your business, it is vital that you understand the new European law concerning data privacy. What is GDPR? [...]

mail-ingredients

5 Key Ingredients to Email Marketing Success in the Mobile Era

by Una Lawlor • 11th August 2016
Email marketing is one of the most powerful communication channels to reach out and engage customers across multiple devices. It’s a great medium to boost brand awareness and deliver rich targeted content to your loyal brand advocates. In fact, worldwide mobile email users are expected to total over 2.2 billion by the end of 2018, [...]