geofencing

proximity retargeting

Why you should pay attention to Proximity Retargeting

by Una Lawlor • 7th April 2016

Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar store, a retail bank branch or a sports stadium. The easiest way to define proximity to a relative newcomer is to outline an example of an […]


Xtremepush & Unacast Align in Global Partnership to Enable Advertisers to Retarget Offline Audiences, Online

by xtremepush • 9th March 2016

Xtremepush, the global leader in Multi-Channel Marketing Automation, has today announced a partnership with Unacast, the world’s largest proximity network. For the first time, the partnership will enable brands to use offline customer data from beacon interactions to deliver relevant and targeted ads and content online.   Proximity Marketing is currently one of the fastest-growing […]


airport proximity marketing

6 Ways Airports can make the most of Proximity Marketing

by Una Lawlor • 12th January 2016

Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate answers, it’s critical for travel brands to leverage mobile to addresses the key concerns of their target audience. Where the key challenge lies is timing. How can airports ensure […]