Google

Google Tag Manager benefits

The Benefits of using Google Tag Manager

by Lauren McClean • 3rd October 2017

What is Google Tag Manager? Google Tag Manager (GTM) is a powerful tool that puts the marketer in control of their digital marketing. It enables marketers to update all their website tags directly from Google Tag Manager instead of editing site codes – which reduces errors, removes having to involve a webmaster and lets you […]


Xtremepush now live on Google Tag Manager

Xtremepush live on Google Tag Manager

by Susan Moran • 28th August 2017

Xtremepush is delighted to announce that the Xtremepush Web Engagement tag ‘Xtremepush – Web Push & Onsite Engagement’ is now live on Google Tag Manager. Xtremepush is one of 50 companies on Google Tag Manager and becomes the first Irish company and the only certified Web Push vendor globally to sit alongside global companies Twitter, […]


Google opens Play Store to Sports Betting and Gambling Apps

Google opens Play Store to Sports Betting and Gaming Apps

by Lauren McClean • 11th August 2017

Last month, rumours started to surface that Google was planning to accept gaming and sports betting apps in its Play store. The rumours were proven to be true as of the 2nd of August 2017, Google finally withdrew its ban and will now be home to sports betting and gambling apps. Sports betting and gaming […]


Google Play Store accept sports and betting apps

Google to open Play Store to Gaming and Sports Betting Apps

by Susan Moran • 21st July 2017

Reports from iGaming Business suggest that the Google Play Store will accept gaming and sports betting Android apps in the UK,  and some other markets later this year. The Play Store serves millions of Android users worldwide and is expected to end its restrictions in the UK, France and Ireland, according to reports from gambling […]