ibeacon

How beacon technology can transform the Banking Industry

How Beacon Technology can transform the Banking Industry

by Lauren McClean • 18th December 2017

Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based on location. There is a multitude of potential applications available for this technology. This blog will focus on how ibeacons can transform the […]


Geofencing

Geofencing vs iBeacons: Which best suits your Business?

by Victor Sevciuc • 18th October 2017
Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in 2017. Through the use of innovative mobile technology such as ibeacons and geofencing, companies can now communicate with their customers with the right message, [...]

publisher proximity

How Publishers can Leverage Proximity to Boost Ad Revenue

by Una Lawlor • 19th January 2016

With declining print circulation, rising online consumer expectations for free digital content and the ever-present issue of ad-blocking, news publishers are operating in an increasingly challenging landscape. Over the past few years, many international media brands have dramatically altered their revenue models and value proposition. They have embraced data services, harnessed the experiential value of […]


airport proximity marketing

6 Ways Airports can make the most of Proximity Marketing

by Una Lawlor • 12th January 2016

Airports and airlines are continually striving to enhance and de-stress the passenger experience. As today’s travellers increasingly turn to their smartphones and wearable devices for immediate answers, it’s critical for travel brands to leverage mobile to addresses the key concerns of their target audience. Where the key challenge lies is timing. How can airports ensure […]


Layering Beacons in Retail: Coke’s Cinema Trial paves the way

by Una Lawlor • 3rd September 2015

Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to create a unique, individualised customer experience. Their aim was to not only communicate with customers but to remember them for re-targeting later.   According […]


ibacon vs geo

Beacons vs. Geo Fencing: What is the difference?

by Una Lawlor • 27th August 2015

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]


The Days of Hitting and Hoping as a Marketeer are Gone

by Tommy Kearns • 9th July 2015

We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]


5 Industries iBeacon has taken off in

by xtremepush • 15th October 2014

iBeacon is an indoor proximity system that allows your mobile device to understand its position even indoors. iBeacon enables an app to trigger push notifications when in close proximity to an iBeacon. Although retail was one of the very first industries to utilize iBeacon, the airline industry is another area where iBeacon is, along with […]


XtremePush wins R&D Intellectual Property Award with iBeacon solution

by xtremepush • 7th October 2014

Ourselves here at XtremePush, a leader in mobile analytics, iBeacon, push notifications and app engagement, entered the Intellectual Property Awards with our iBeacon location proximity solution back in April. We are delighted to have emerged as the winner in the category of indigenous IP R&D. The IP Awards are Ireland’s most highly prized awards in […]


Apple’s Mobile Payments and Proximity Purchasing using iBeacon

by xtremepush • 7th October 2014

The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can add cash and wallets to that list. Mobile payments are garnering more attention throughout the world due to an improved user […]