location-based

How beacon technology can transform the Banking Industry

How Beacon Technology can transform the Banking Industry

by Lauren McClean • 18th December 2017

Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based on location. There is a multitude of potential applications available for this technology. This blog will focus on how ibeacons can transform the […]


Geofencing

Geofencing vs iBeacons: Which best suits your Business?

by Victor Sevciuc • 18th October 2017
Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in 2017. Through the use of innovative mobile technology such as ibeacons and geofencing, companies can now communicate with their customers with the right message, [...]

proximity retargeting

Why you should pay attention to Proximity Retargeting

by Una Lawlor • 7th April 2016

Proximity marketing is a great way to interact with and engage your offline customers with relevant, targeted offers and service messaging, whether your business happens to be a brick-and-mortar store, a retail bank branch or a sports stadium. The easiest way to define proximity to a relative newcomer is to outline an example of an […]


mesh beacon

Mesh Beacons – the next wave of Location-Targeting

by Dr. Kevin Collins • 26th November 2015

The current generation of bluetooth low energy Beacons for proximity engagement (iBeacons etc.) provide brands with endless opportunities to engage customers with contextually relevant messaging. What’s more is that they can be easily deployed and managed, particularly in small to medium-scale environments. A retail outlet, for example, can place a few iBeacons in-store, add them to […]