Mobile Engagement

beacons shopping mall

How Beacons will revolutionise the Shopping Mall Experience

by Una Lawlor • 28th July 2016

Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers in a relevant and contextual manner, using beacons, not only drives primary revenue sources, such as retail sales, food and beverage purchases but it also greatly enhances […]


xtremepush sunday business post

xtremepush featured in yesterday’s Sunday Business Post

by xtremepush • 5th October 2015

Following on from our recent announcement of our collaboration with US Marketing Cloud provider Gravity 4 last week, our CTO, Dr. Kevin Collins was featured in yesterday’s edition of the Sunday Business Post. We are pleased to confirm that this multi-million euro agreement will result in an additional 15 jobs within xtremepush over the next […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


The Days of Hitting and Hoping as a Marketeer are Gone

by Tommy Kearns • 9th July 2015

We are living in a mobile world, that is now a well established fact. Facebook, who just opened their first office in Africa, revealed that 80% of their users access their platform through mobile. Mobile is where we search directions, play games, chat, find partners, email, phone, shop, search, learn and much more. Along with […]


What Is Mobile Marketing Automation?

by Eoin Moore • 23rd June 2015

There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]


iOS 8 triggers changes to Location Notifications

by xtremepush • 30th September 2014

Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable notifications and widgets. To dig a little deeper into the update, location services have also been updated. The location services update to iOS 8 has tremendous […]


iOS 8 and Mobile Engagement

by xtremepush • 17th September 2014

Some of the 200 million current owners of an iPhone 5, 5S or 5C will be updating their operating system after Apple’s announcement that iOS 8 will be available to download on your iPhone or iPad on Wednesday 17 September. Apple has taken a leaf out of Android’s lead in supporting button-enabled push notification and […]


5 Brands using Snapchat to Engage their Target Audiences

by xtremepush • 8th August 2014

Mobile marketing today is all about owning the moment and Snapchat is all about living in the moment. For brands who want to own the moment and reach their target audience in a creative way Snapchat provides the perfect platform to do just that. From a content marketing perspective Snaps on Snapchat are a lot […]


What are Push Notifications?

by xtremepush • 2nd May 2014

A push notification is the most direct way app owners, brand, marketing or mobile managers can send information and engage with their app user. Apple enabled push notifications with iOS 3 in 2009. Simply put an app owner sends a message to APNS which then forwards the notifications from their servers to the app. With […]


5 Tips to Optimise your new Twitter layout

by xtremepush • 28th April 2014

Visual content is dominating the social media revolution and if you are not prepared for the visual content revolution, you may be left in the dust.  Facebook has turned its walls into timelines. Instagram became so popular that Facebook bought it for one billion buckaroos. And Pinterest, the online photo scrapbooking site, is now the […]