Why a Mobile Marketing Strategy is essential this Christmas
The days of shopping for Christmas presents on the desktop computer are disappearing and there has been a surge in mobile activity during the Christmas season. In December 2013 Mobile traffic accounted for 48 % of all online traffic, with a notable growth in Mobile sales accounting for 29 % of all online sales, up […]
Apple’s Mobile Payments and Proximity Purchasing using iBeacon
The development of smartphones has gone and replaced the necessities and utilities we grew up with; the watch, the alarm clock, the tape recorder, music players, and it seems that very soon, we can add cash and wallets to that list. Mobile payments are garnering more attention throughout the world due to an improved user […]
iOS 8 triggers changes to Location Notifications
Apples iOS 8 update was officially released to the public on September 17. With the update various changes to the operating system have been made including interactive notifications, actionable notifications and widgets. To dig a little deeper into the update, location services have also been updated. The location services update to iOS 8 has tremendous […]
Mobile trends happening right now in the World Cup!
Every four years there is a very special moment in which the whole planet forgets its differences and unites in its love for the world’s most popular sport, football. A moment so powerful that millions of people come together to hope, believe and rise as one. A moment so powerful that men admit to shedding […]