push notification

Engagement through in-app push notifications is a key driver of app retention

by xtremepush • 31st October 2014

In today’s mobile-centric world there is an app for almost if not everything. With 1.2 million applications in Apple Inc.’s App Store and more than 1 million Android apps on Google Play, we’ve become app-saturated. And an alarming fact is that apps rarely stick. According to Gartner Inc. research, 95 percent of apps are abandoned […]


Abandoned carts and push notifications

by xtremepush • 29th October 2014

Cart abandonment is a major challenge faced by online retailers. The availability of alternative merchandise to the consumer and the fact that your customers can shop 24/7, a lot of the time, mobile users are window shopping. They are on the go looking to be persuaded. Invariably six in ten shoppers who place items in […]


The Power of Mobile App Push Notifications

by xtremepush • 9th October 2014

Marketing today is all about capturing the consumer at the right time and in the right context. One way to achieve this is through push notifications on mobile devices. A push notification is the most direct way to engage with your app users. What’s more, of those who download a brand’s mobile app, 68% opt-in […]


iOS 8 and Mobile Engagement

by xtremepush • 17th September 2014

Some of the 200 million current owners of an iPhone 5, 5S or 5C will be updating their operating system after Apple’s announcement that iOS 8 will be available to download on your iPhone or iPad on Wednesday 17 September. Apple has taken a leaf out of Android’s lead in supporting button-enabled push notification and […]