push notifications

Why Airlines should use Push notifications

Why Airlines should use Push Notifications as part of of their Multi-Channel Engagement Strategy

by Lauren McClean • 20th December 2017

The Airline Industry has continued to rapidly grow over the last few years. According to Rafat Ali, the travel industry is the second-fastest growing sector globally, with 3.9 percent per annum over the next ten years. What are Push Notifications? Marketing today is all about capturing the consumer at the right time with the right […]


How beacon technology can transform the Banking Industry

How Beacon Technology can transform the Banking Industry

by Lauren McClean • 18th December 2017

Beacons have a broad range of potential use and part of that is consumer-focused. With a Beacon, it’s all about the applications and how mobile engagement can be increased through interactions based on location. There is a multitude of potential applications available for this technology. This blog will focus on how ibeacons can transform the […]


Geofencing

Geofencing vs iBeacons: Which best suits your Business?

by Victor Sevciuc • 18th October 2017
Today, being on top of new technology trends is critical to stay ahead of your competitors. Location-based marketing technology is the latest trend and has seen tremendous growth and improvement in 2017. Through the use of innovative mobile technology such as ibeacons and geofencing, companies can now communicate with their customers with the right message, [...]

push notifications

How to Convince your App Users to Opt In for Push Notifications

by Una Lawlor • 18th February 2016

Push messaging is a vital component of strategic app marketing. It’s what allows you to directly reach and re-engage your users even when they are not using your app. What’s more, users who opt in for notifications are four times more engaged with apps and are twice as likely to be retained than opted-out users. […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


wearable

Wearables 2016: The future of Mobile Marketing & Analytics

by Una Lawlor • 10th September 2015

The worldwide wearables market grew 223.2% in the second quarter of 2015, according to a recent study by IDC. As part of the growing phenomenon of the iOT (Internet of Things), smartwatches, such as the Apple Watch, are set to overtake the Fitbit as the most in-demand wearable device. But what are the benefits and […]


Push Notifications, iBeacon, and iOS 8

by xtremepush • 11th June 2014

Mobile devices are the remote controls for our lives. As the consumer becomes more sophisticated and tech savvy they are demanding more from their applications. An app with a pulse is not enough anymore. On the other hand an app with a pulse and a good notification strategy gives the user control over what they […]


What are Push Notifications?

by xtremepush • 2nd May 2014

A push notification is the most direct way app owners, brand, marketing or mobile managers can send information and engage with their app user. Apple enabled push notifications with iOS 3 in 2009. Simply put an app owner sends a message to APNS which then forwards the notifications from their servers to the app. With […]


iBeacon house

iBeacon and Mobile Engagement in the Home

by xtremepush • 24th April 2014

iBeacons have a broad range of potential use and part of that is consumer-focused. With the iBeacon it’s all about the applications and how mobile engagement can be increased through interactions based on location.  There are a multitude of potential applications available for this technology. iBeacons are more likely to be successful where a problem […]


Why Retailers Need to Jump on the iBeacon Bandwagon

by xtremepush • 16th April 2014

You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re  in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon is hardware that emits low energy Bluetooth signals which allows push notifications to be sent to mobile applications. […]