retail marketing

beacons shopping mall

How Beacons will revolutionise the Shopping Mall Experience

by Una Lawlor • 28th July 2016

Location-based targeting is a major new opportunity for shopping malls to improve shopper engagement and to drive both direct and ancillary revenue through the mobile channel. Engaging with shoppers in a relevant and contextual manner, using beacons, not only drives primary revenue sources, such as retail sales, food and beverage purchases but it also greatly enhances […]


retail push notifications

5 Retail Brands who Excel in the Art of Push Notifications

by Una Lawlor • 22nd September 2015

The best Retail Apps focus on enhancing the customer experience. In the case of push notifications, this means providing real user value to the customer. Although a mobile strategy is now essential for retailers (just over 77% now have a mobile app) only 31% of the top 100 online stores are currently sending push notifications, according […]


Layering Beacons in Retail: Coke’s Cinema Trial paves the way

by Una Lawlor • 3rd September 2015

Retailers can utilise beacons as far more than simply mobile advertising broadcasters. A recent trial by Coke in Norway movie theatres demonstrates that there is huge potential in layering beacons to create a unique, individualised customer experience. Their aim was to not only communicate with customers but to remember them for re-targeting later.   According […]


ibacon vs geo

Beacons vs. Geo Fencing: What is the difference?

by Una Lawlor • 27th August 2015

Location-based mobile marketing provides endless opportunities to engage with consumers in the right time at the right place. Through the use of innovative mobile technology such as Beacons and Geo Fencing, companies can now communicate with their customers through timely, relevant messaging, while also gathering valuable data on user demographics and behaviour. But what is […]


What Is Mobile Marketing Automation?

by Eoin Moore • 23rd June 2015

There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is. Marketing automation has been around for a long time, it’s the process of […]


Why Retailers Need to Jump on the iBeacon Bandwagon

by xtremepush • 16th April 2014

You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg…if you’re  in New York City that is, further explanation provided later on. So what exactly is iBeacon? iBeacon is hardware that emits low energy Bluetooth signals which allows push notifications to be sent to mobile applications. […]


How to use Snapchat for Mobile Marketing

by xtremepush • 21st March 2014

If you were the owner of a Burrito restaurant and had a special written on a menu board at the door for a Beefy Crunchy Burrito, you might increase customer footfall but only for customers who actually walk past your restaurant. An alternative scenario would be to go one step further and communicate the deal […]


Context is King in Mobile Marketing

by xtremepush • 26th February 2014

The mobile phone has become an extension of the consumers self, habitually they have their devices at arm’s length; with 91 % of smartphone owners admitting to this and  ‘feeling naked’ without their devices, the opportunities for marketing through this medium has never been more advantageous. People consume content from their mobile phones almost every […]


How iBeacons will Revolutionise Mobile Engagement

by xtremepush • 19th February 2014

What its about Over 64% of adults in western countries according to a recent Nielsen report own a smart phone. Significantly, globally smart phone penetration is forecast to more than double to 5.6 billion Smartphone subscriptions by the end of 2019. iBeacon technology pinpoints where a customer is with precise accuracy down to a meter. […]