user experience

mobile marketing trends

4 Surefire Mobile Marketing Trends to Expect in 2016

by The Tech Fairy • 6th October 2015

Mobile marketing is showing no signs of slowing down. Research by eMarketer revealed that mobile ad spending will surpass $100 billion in 2016, where over 50% of ad expenditures will fall under digital marketing. The United States and China are said to be the top contributors to mobile ad spending next year, accounting for nearly 62% of […]


amazon underground

Amazon Underground: Android Appstore Alternative for Sports Betting and Gambling Apps

by Una Lawlor • 8th September 2015

Amazon recently introduced Underground, an Android app that offers users 100% free versions of popular apps that are traditionally paid or freemium. In order to achieve this, Amazon created a new monetization model where they pay developers directly based on the amount of time their app is used, in exchange for waiving their normal download […]