user segmentation

App Funnel Analysis

The importance of funnels analysis for your app

by Eoin Moore • 24th July 2015

In order to make an in-app purchase, complete a form, process a payment, every app user must go through a series of steps in order to reach a final point where they have completed their user journey. These steps can at times be complicated and result in the user abandoning their journey, leaving the brand […]