wearable tech


Wearables 2016: The future of Mobile Marketing & Analytics

by Una Lawlor • 10th September 2015

The worldwide wearables market grew 223.2% in the second quarter of 2015, according to a recent study by IDC. As part of the growing phenomenon of the iOT (Internet of Things), smartwatches, such as the Apple Watch, are set to overtake the Fitbit as the most in-demand wearable device. But what are the benefits and […]