Web Push Notifications

Web Push Notifications

Web Push Notifications are an essential part of the customer and user experience. Today’s consumers are well accustomed to receiving and consuming multiple forms of content in brief mobile and online moments.

With the growth of Web Push Notifications, marketers must consider how best to interact and engage with their consumers via the mobile and desktop web. Considering that 67% of consumers turn to the web first to search for valuable information, brands must be able to engage their user with highly-relevant notifications, which will engage their user.

We have put together some top tips to help guide you on the path to success.

Top Tips For Web Push Sucess

Use a Call to Action

Including a clear call to action in your Web Push Notifications may seem like Advertising 101, but it’s easy to get wrong. The CTA should create demand and spark engagement. It should also directly link to an appropriate landing page or a product page to ensure a frictionless experience for the user. Always use multivariate testing to identify the call to action with the most impact.

Deliver Relevant Content

Providing relevant content to your target customer will measurably drive engagement and website conversions. Sending an avid sports and business reader Web Push Notifications relating to updates on lifestyle and entertainment – categories they never read – will only serve to drive them away. Keep in mind that 74% of online consumers get frustrated with content that they consider irrelevant.

Personalisation

Consumers now expect a degree of personalisation in their interactions with brands. With Xtremepush, marketers can select key segments to target and customise their Web Push Notifications with key functionalities including multi-language, location, user profiles, and history.

Leverage an omnichannel approach

Connect data on your customers across digital channels from mobile to web analytics to obtain deep insights into your customers’ browsing patterns and behaviour. An omnichannel approach can be especially effective when retargeting. For example, a Web Push Notification can deep link back to a customer’s shopping cart within an Ecommerce app, enabling them to complete the purchase seamlessly from the web push.

Timing is key

When choosing the optimal time to send out your web pushes, consider the audience’s time of day, the day of the week/month and what might interest them most then. Generally, you should stick to sending updates between 7 am and 10 pm. The one exception to this would be live updates on breaking news.

Keep it short and sweet

The 70-character browser push notification limit helps with this, but you don’t always have to fill all 70 characters if you don’t need them.

Track results and optimise

Always measure the effectiveness of your web push notification campaigns. Experiment and see live results to optimise your strategy for your audiences.

Next Steps

Xtremepush were the first mobile marketing company in Europe to offer Web Push as part of our end-to-end Multi-Channel Marketing Solution. Now brands can deliver relevant and personalised messaging directly to their web customers through their mobile or desktop website, even when they are browsing a different site.

Web Push Notifications enable brands to engage their users and offer an enhanced customer experience, from providing real-time communications to live updates on breaking news. To engage users with Web Push Notifications, simply ask the user to opt-in and start to engage your customers with web push notifications, even after they have left the website.

To find out more about Web Push Notifications and the Xtremepush Multi-Channel Marketing Platform, please get in touch with us today.

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