There are a lot of buzz terms in the marketing world that often confuse people. Mobile Marketing Automation could be said to be one of those terms, It doesn’t quite explain exactly what it does, how it works or how powerful it is.
Marketing automation has been around for a long time, it’s the process of setting up automatic triggers to deliver relevant marketing content to the end user. Mobile Marketing Automation just brings that one step further to most recent extension of connectivity – mobile.
Through applications brands have an unparallelled insight into who is using their application, how often and in what manner. With these analytics brands can then automate engagement in highly relevant ways to great seamless user experiences through push notifications or in app messages.
We’ve put together a video for you to better explain how a mobile marketing automation platform like XtremePush works.