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NEW CRM OPERATING SYSTEM

Introducing

Normal logo

The agentic CRM for iGaming and betting operators. Governed AI agents that scale your team's output, capture revenue signals, and keep every campaign compliant.

Watch XpertOS webinar
🚀
Quick Start
Instant setup
⚙️
Built-in Control
Engine-level governance
📦
Native Integration
Built into Xtremepush
🎨
Brand Flexibility
White-label ready
🤖
Smart Automation
AI agents for CRM
✅
Workflow Control
Approval before send
Home-2 Assistant-3 Crew Control Room Control Room

Ask your agentic CRM what your team cannot see.

Use natural language to explore your customer data, discover overlooked audiences, generate ideas, and build campaigns from insights  without switching tools.

Xpert Assistant

How can Xpert Assistant help you today?

View core features

Start Where Your Team Is Ready

Three ways to work with XpertOS. Each one gives your CRM team more leverage. You decide how much the AI does and how much a human approves.

 

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START HERE

Xpert Assistant

Conversational intelligence

Works alongside your CRM team. Exploring data, creating segments, and building campaigns with full context of your platform, your player data, and your campaigns. Xpert Assistant is a working partner, not a chatbot.

  • Natural language chat interface to your CRM data

  • Discover segments you didn't know existed

  • Insight to execution without leaving the chat
  • Platform health digest delivered by 08:00
Try Xpert Assistant
flows
SCALE UP

Xpert Flows

Visual workflows

For the work that follows a pattern. Connects to your planning tools and data sources, then runs campaigns step by step. All with you in control of each approval gate.

  • Pick up briefs from integrated apps

  • Build campaigns end to end with human approval gates

  • Every flow auditable, every step editable

  • Brief to draft in minutes, not days
crews
GO AUTONOMOUS

Xpert Crews

Governed agent teams

Fully governed teams of specialist agents that work autonomously inside the Control Room. A QA Agent checks everything before it reaches draft. Nothing goes live without your approval.

  • Goal-driven agent teams to research, build, check, and ship

  • Independent QA Agent verifies every campaign

  • 200+ personalised variants from one brief

  • Suppression re-verified at engine level before dispatch

What XpertOS delivers

More revenue from the customers and players you already have.

Your data contains commercially valuable segments that are not being messaged. XpertOS finds them.

CRM output that scales without scaling the team.

10x more governed campaigns. With the team you already have.

Commercial moments captured before they pass.

Signal to governed campaign in minutes. Not days.

Compliance that does not rely on people getting it right every time.

Every campaign checked before send. Every decision logged.

Spend concentrated on responsive customers and players.

Briefs informed by player value, not simply recency.

HOW IT WORKS

Intelligence and governance in separate layers

More intelligence will never mean more risk. Because governance is enforced by the platform itself and is independent of any AI decision.

The agents cannot act without the platform checking their work — at the engine level, not by the agent itself.

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Channels, real-time infrastructure. Delivers only what the Governed Data Layer has permitted.
XpertOS works here. It’s the orchestration brain. AI agents reason, plan, discover and propose actions, with full autonomy inside set  guardrails. 
Customer record, consent, policies, regulatory logic. Enforces compliance independent from AI decisions.
WHY XTREMEPUSH

The intelligence is new and the infrastructure is proven.

AI is only useful in regulated engagement if it works inside the systems that already control your data, campaigns, channels and compliance rules.

XpertOS is built into Xtremepush, where your customer profiles, segmentation, campaign builder, gamification, loyalty, suppression lists and send infrastructure already live. 

That means your AI agents are not sitting outside the CRM making suggestions your team still has to translate into action. They work inside the platform, with the context to act and the controls to stay safe.

 

Watch XpertOS webinar
Client Stories

Our clients can't say enough about us.

That's pretty special to us — and it should also be a good sign for you.

See All Reviews

Xtremepush is a powerful, multichannel engagement platform known for delivering personalised, real-time interactions across key digital channels, making it a valuable tool in the CRM landscape, particularly for the gambling industry. One of the platform’s standout features is its unified customer data platform (CDP), which consolidates data from multiple sources to create a 360-degree view of each customer. This unified profile enables precise segmentation and personalisation, allowing teams to deliver messages tailored to individual behaviors and preferences.

Automated marketing campaign based on user behavior is the core strength that makes Xtremepush standout from other platforms. This automation has greatly reduced the time and energy we would use in outreach. The reporting features are also rich – everything is easy to analyse and adjust in real time, if necessary, regarding our campaigns. By incorporating it we have been able to use our email marketing tool to send out messages that are more appealing to the audiences. 

Amaro C Marketing Manager

What I love most about Xtremepush is the strong segmentation and targeting ability it provides us in order to create effective market communications. It is easily compatible with our CRM and analytics suite so that we can leverage customer data more tactfully for communication. Real time analysis is also very meaningful, indicating the effectiveness of the campaign within the shortest time, allowing for immediate changes to the campaign in response to such data.

Andre W Senior Marketing Manager

The most interesting thing about xtremepush its the fact that it has a very intuitive interface and the ability to segment audiences with precision. Also it does a very good analysis side in order to adjust campaigns quickly.

Cozmin G CRM QA Analyst

I like the ease of the site. It is easy to work around the different features and understanding what each part means. The journey flow builder is also very easy to use and makes a lot of sense. Also, the support you receive is very good too.

Jonathon T CRM Marketing Executive

What I like best about working with Xtremepush is how easy it is to engage with the customers across multiple channels. It consolidates push notifications, email, SMS and more. Plus it's a powerful tool for personalisation, and I can send targeted messages. There is also real time analytics to help with the campaigns. The platform itself is pretty intuitive, and if you ever run into issues, their support team is quick to help. Lastly, I can always rely on customer support. Overall, it’s a solid tool for customer engagement and data-driven marketing.

It's easy to organise campaigns in a few short steps with XP. Campaigns are highly customisable, and the analysis dashboard is great. We use XP every day. If we ever have questions, the support are always quick to reply and extremely helpful with their responses. Implementing new integrations is straightforward and the team is very knowledgeable. 

Xtremepush has proven to be a dependable platform for managing our cross-channel marketing efforts. Being able to coordinate email, push notifications, SMS, and in-app messaging from a single system has streamlined our approach considerably. The segmentation tools are robust, and the real-time performance insights are genuinely helpful for making informed decisions. We’ve also had a positive experience with their support team — they’re quick to respond and generally helpful when we need assistance.

Oliver M Product Executive

What I like the most is the UX. We have different ways to push our users and Xtremepush has adapt very well in deliver these options. Also, their customer support team is very efficient - as well as our Account Manager.

Alejandro M Marketing Manager

Strong real-time CRM for advanced journey building. What do you like best about Xtremepush? Single customer view, Real time events, attribute updates & campaign execution, Strong segmentation, Good personalisation, Journey Builder, Easy to use, Good customer support.

Tom D Product Implementation & Delivery Manager

Xtremepush is a powerful, multichannel engagement platform known for delivering personalised, real-time interactions across key digital channels, making it a valuable tool in the CRM landscape, particularly for the gambling industry. One of the platform’s standout features is its unified customer data platform (CDP), which consolidates data from multiple sources to create a 360-degree view of each customer. This unified profile enables precise segmentation and personalisation, allowing teams to deliver messages tailored to individual behaviors and preferences.

Automated marketing campaign based on user behavior is the core strength that makes Xtremepush standout from other platforms. This automation has greatly reduced the time and energy we would use in outreach. The reporting features are also rich – everything is easy to analyse and adjust in real time, if necessary, regarding our campaigns. By incorporating it we have been able to use our email marketing tool to send out messages that are more appealing to the audiences. 

Amaro C Marketing Manager

What I love most about Xtremepush is the strong segmentation and targeting ability it provides us in order to create effective market communications. It is easily compatible with our CRM and analytics suite so that we can leverage customer data more tactfully for communication. Real time analysis is also very meaningful, indicating the effectiveness of the campaign within the shortest time, allowing for immediate changes to the campaign in response to such data.

Andre W Senior Marketing Manager

The most interesting thing about xtremepush its the fact that it has a very intuitive interface and the ability to segment audiences with precision. Also it does a very good analysis side in order to adjust campaigns quickly.

Cozmin G CRM QA Analyst

I like the ease of the site. It is easy to work around the different features and understanding what each part means. The journey flow builder is also very easy to use and makes a lot of sense. Also, the support you receive is very good too.

Jonathon T CRM Marketing Executive

What I like best about working with Xtremepush is how easy it is to engage with the customers across multiple channels. It consolidates push notifications, email, SMS and more. Plus it's a powerful tool for personalisation, and I can send targeted messages. There is also real time analytics to help with the campaigns. The platform itself is pretty intuitive, and if you ever run into issues, their support team is quick to help. Lastly, I can always rely on customer support. Overall, it’s a solid tool for customer engagement and data-driven marketing.

It's easy to organise campaigns in a few short steps with XP. Campaigns are highly customisable, and the analysis dashboard is great. We use XP every day. If we ever have questions, the support are always quick to reply and extremely helpful with their responses. Implementing new integrations is straightforward and the team is very knowledgeable. 

Xtremepush has proven to be a dependable platform for managing our cross-channel marketing efforts. Being able to coordinate email, push notifications, SMS, and in-app messaging from a single system has streamlined our approach considerably. The segmentation tools are robust, and the real-time performance insights are genuinely helpful for making informed decisions. We’ve also had a positive experience with their support team — they’re quick to respond and generally helpful when we need assistance.

Oliver M Product Executive

What I like the most is the UX. We have different ways to push our users and Xtremepush has adapt very well in deliver these options. Also, their customer support team is very efficient - as well as our Account Manager.

Alejandro M Marketing Manager

Strong real-time CRM for advanced journey building. What do you like best about Xtremepush? Single customer view, Real time events, attribute updates & campaign execution, Strong segmentation, Good personalisation, Journey Builder, Easy to use, Good customer support.

Tom D Product Implementation & Delivery Manager

Everything you need to know

Have questions about XpertOS, governed AI or how it works with Xtremepush? Start here.

An agentic CRM is a customer relationship management platform that embeds autonomous AI agents to act on data rather than just report it. Instead of waiting for a user to query the system, the agents identify opportunities, build segments, run compliance checks, and execute campaigns with a human approving each step.

XpertOS is Xtremepush's agentic CRM operating system for iGaming and betting operators. Xpert Assistant handles conversational data exploration, Xpert Flows runs visual campaign workflows, and Xpert Crew operates fully governed agent teams inside the Xtremepush platform with human approval gates at every decision point.

XpertOS is the governed agentic operating system that runs your CRM. It brings AI agents, workflows and governance into the Xtremepush platform, helping your team discover segments, build campaigns, check work and keep every action controlled before it goes live.

CRM AI agents are autonomous programmes embedded within a CRM platform that perform data and campaign tasks on behalf of the team. Unlike a chatbot that responds to questions, a CRM AI agent initiates work: it finds commercially valuable customer segments, builds campaign briefs, checks compliance rules, and logs every action, operating without needing a manual prompt for each task.

Inside XpertOS, the Xpert Crew is a team of specialist agents that work within defined guardrails. A QA agent reviews every campaign before it reaches draft. Nothing goes live without the CRM team's approval.

A standard iGaming CRM stores player data and executes campaigns when a human triggers them. The team's output is limited by how many hours they can work and how many segments they can manually review each week. Things get missed, not from carelessness but from capacity limits.

XpertOS adds a governed agentic layer on top of Xtremepush's real-time data infrastructure. The agents find segments the team has not had time to message, run campaigns in parallel under human approval, and flag compliance issues before send. The result is more governed campaigns from the same team size.

Content assistance is not autonomous operation. XpertOS makes campaigns that were previously impossible — not faster versions of what you already do. The golf fan who only ever gets football content. The segment nobody knew to look for. Real-time signals nobody is watching. That is a different category of work.

Because compliance isn't enforced by the agent — it's enforced by the engine. The Governed Data Layer operates independently of any AI decision. Suppression rules, responsible engagement limits, and send controls are platform-level, deterministic. Even if an agent gets it wrong, the platform catches it before dispatch. Every decision is logged and auditable.

XpertOS runs on Xtremepush's existing compliance infrastructure, which includes built-in consent management and responsible gambling scoring. The agentic layer adds a governance step: every action taken by a Xpert Crew agent is logged and reviewed by a QA agent before it reaches draft status. No campaign goes live without human sign-off.

Xtremepush holds ISO 27001 certification and supports private cloud and on-premises deployment for operators in jurisdictions that require data residency control.

Start with Xpert Assistant. Graduate to Flows when you're comfortable with delegated workflows. Move to Xpert Crew inside the Control Room when you're ready for full autonomy. You set the pace. The architecture supports every level — compliance and auditability at each one, not just the autonomous tier.

No compliance engine, no suppression rules, no industry-tuned agents, no send infrastructure. And when the regulator asks how it's governed, you're on your own. Twelve months of build time. No domain expertise in iGaming or financial services built in. XpertOS is that infrastructure — already built, already governed, already tuned.

No. XpertOS discovers what the team cannot see, personalises what they cannot build manually, and acts in real time. The team does the judgement. The AI does the work. Ten to twenty hours per week given back for strategy and campaigns that would never have existed before. Not faster campaign building, but more campaigns altogether, with governance built in. 

A governed agent harness for CRM: infrastructure wrapping AI agents in an execution environment with compliance enforced independently. We call it an OS because that's what it feels like — the intelligence layer that runs everything above the platform infrastructure below.

READY TO SEE IT IN ACTION?

Find the iGaming customers your CRM is missing.

XpertOS helps your team see more, build faster and govern every action inside Xtremepush.

Watch XpertOS webinar
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