Award-winning Irish Tech Firm acquires leading UK Customer Insight Agency
June, 2020. Dublin, Ireland.
Xtremepush, the world’s leading customer engagement, personalisation and data platform has acquired Alchemetrics, a UK agency with over 20 years’ expertise developing bespoke Customer Data Platforms.
Tommy Kearns, CEO and co-founder of Xtremepush said the business is delighted to have completed the strategic acquisition.
“Acquiring Alchemetrics represents a significant step forward for Xtremepush, hugely expanding the range of services we can provide clients. From a capabilities perspective, it makes perfect sense, rounding out the data and decisioning aspects of our platform. The expertise that Alchemetrics brings to the table in this regard is unrivalled. Its team has been at the cutting-edge of innovative customer data solutions for over 20 years”.
Xtremepush is continually adding to its service offering and Tommy Kearns says the Irish owned tech firm is aggressively following an exciting product roadmap.
“We have a clear vision of where this company is headed. Our aim has always been to offer a single, unified platform for understanding, engagement and decisioning. By bringing a company of Alchemetrics’ calibre into the fold, we now have a comprehensive tech stack that few, if any, of our rivals can match”.
The acquisition enables Xtremepush to bolster its customer engagement, personalisation and data platform in key areas. In particular, it is beneficial when it comes to cross-channel customer identification and next-best-action decisioning, two integral components of a next-generation engagement platform.
The new resource will also prove invaluable to clients from a compliance point-of-view. Under the EU’s GDPR (and similar data-privacy legislation elsewhere), brands are obliged to provide customers with complete visibility of, and access to, their data. Without a solution such as that offered by Xtremepush, this is a difficult task fraught with potential security risks.
From its Irish headquarters, Xtremepush services a global portfolio of brands across multiple verticals including retail banking, eCommerce, travel and transport, publishing and media, and sports betting and gaming. The company has offices in the UK, North America and throughout Central and Eastern Europe, with plans to further increase its footprint over the coming years.
The firm’s modular platform allows brands to acquire new customers and communicate more effectively with existing ones through automated, real-time and relevant messaging. It currently offers rich engagement capabilities across email, SMS, mobile app, website, social messengers and A.I. chatbots.
Alchemetrics operates out of a UK base, with a team of developers in Vilnius, Lithuania, one of Europe’s most innovative tech hubs. It specialises in building and managing bespoke Customer Data Platforms for globally recognised enterprises. This highly-prized capability will now be available as part of the overall Xtremepush platform, as well as being offered as a standalone product.
CEO of Alchemetrics, Dave Gurney, says both companies share a passion for customer-centric service, favouring a partner-approach to doing business.
“From our earliest meetings, it was obvious the two companies were aligned and complemented one another. Our long-standing partnership, and shared clients, made this a natural move and will allow us to quickly integrate our services and products at pace. We are delighted to be joining one of the world’s most ambitious and dynamic technology vendors. I believe that together we can achieve something special, and, importantly, deliver phenomenal value and ROI for our customers”.
Both companies already share a number of high-profile clients, including McDonalds, Benugo, William Grant & Sons, Puttshack and ICSA (the UK’s governance institute).
Formed in 2014 by Tommy Kearns and CTO, Dr. Kevin Collins, Xtremepush has enjoyed 100% year-on-year growth practically ever since.
Global acquisition targets have complemented Xtremepush client service since the successful 2018 acquisition of Emailcenter, a U.K. email service provider.
The company has steadily collected accolades and garnered industry-recognition too. In July 2019, it was recommended in Gartner’s Magic Quadrant for Mobile Marketing Platforms, an unprecedented achievement for a relatively young and non-VC backed company. In the same year, it received the inaugural Deloitte Financial Services Innovation Award for Customer Experience, as well as the SBC Award for Best Marketing and Services Provider.
The latest acquisition sees Xtremepush increase its workforce to 65, with that figure set to rise substantially in the coming months. All existing Alchemetrics staff will be retained in this acquisition move.
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Managing Director, BANNERTON
Direct: + 353 1 5311000 | Mobile: + 353 87 673 1100 | Email: Sharon@BANNERTON.ie
Xtremepush is a world-leading customer engagement, personalisation and data platform. It is purpose-built for delivering mobile-first, multichannel customer experiences.
The company’s offering enables brands to acquire new customers and communicate more effectively with existing ones through automated, real-time and relevant messaging. It works with a global portfolio of clients including Bank of Ireland, AIB, Wirecard, Dublin Airport (daa), Big Bus Tours, RTE, Wowcher, LiveScore, Oddschecker, Paddy Power Betfair and many more.
A multi-award-winning global specialist in marketing technology, Alchemetrics have over 20-years’ experience delivering data, insight engagement and loyalty solutions for enterprise brands. Through the deployment of cutting-edge open customer lifecycle management tools, they provide brands with bespoke Customer Data Platforms that connect businesses to individual customers and help marketing teams unlock the insights and value promised by modern 1:1 customer engagement.