As exclusively featured in Venturebeat, we are thrilled to reveal our new product feature, Web Push Notifications. Now brands can deliver relevant and personalised messaging to their web customers through their mobile or desktop website, exactly like a native app.
Using web push notifications, you can provide a host of new experiences, from real-time communication to live updates on breaking news. With one easy opt-in, you can reach and engage your web customers with notifications that look and feel like regular app updates, even after they have left the website.
Now marketers no longer need to decide between the engagement potential of a mobile app and the reach of a website. Web Push allows you to deliver the engagement potential of an in-app experience via the web browser.